Email segmentation plays a pivotal role in increasing your ROI. It’s an integral part of any marketing plan and influences the results of the campaigns that you run. Segmentation essentially refers to the implementation of data received about your customers and organizing it to where you see fit inside your campaign.
Marketing requires plenty of trial and error in order to gain more knowledge about your customer base. Without gathering data, it’s nearly impossible to determine the various subdivisions of your market.
This is why gathering data about your consumer base should be the first key thing that you do. Once that has been completed, you can assign value to everything and begin segmenting it into various aspects that will be placed within your campaign.
Testing Data via Campaigns
Now, the campaigns that you’ve ran before to gather your data were more or less experimental. Once you’ve assigned values to your data, you can then continue on to running a segmented campaign to test the results that you’ve obtained. And remember, it’s important that you continue to refine your criteria in your lists as each change could potentially result in an increase in opens and click-through rates.
Segmentation Can Benefit Your Business Beyond E-mail Lists
The power of segmentation is often underutilized in a business. Sure, they can increase click-through rates, but they can also benefit your business in a variety of ways such as: lead generation, increase business value, better frameworks for email, and so on.
Bio: eTargetMedia has been helping clients deliver the best email and postal marketing campaigns for 20 years. eTargetMedia offers services that include list rentals along with a wide range of creative services.