Basic SEO Terminology

When you’re looking for a Los Angeles search engine optimization company, you need to have a basic understanding of the role they will fill for you and the expectations you should have for them before you choose. All of that starts with having an understanding of some basic SEO terminology. Let’s review three essential SEO terms all companies will use.

  1. Keywords. Your keywords are the terms that search engine users are likely to use in order to find your site. The goal of an SEO company is to optimize your search engine results by using specific keywords in your page content.
  2. Inbound links. Inbound links are those that come from another site to yours. They help with your overall ranking and legitimize your site. The company you choose for Los Angeles search engine optimization will most likely want to help you develop the right kind of inbound links.
  3. Metadata. This is data that provides a description of your site to the search engines. Your Los Angeles search engine marketing company will help you develop metadata that helps search engines refine results.

Search engine optimization is as much an art as it is a science. With the right company supporting your site, you can find yourself consistently reaching the top of the search engine results and bringing in new visitors who can benefit from your product or service.

Submit Express is a California internet marketing company specializing in SEO services, Wikipedia page creation and Web marketing strategies such as PPC.